Microsoft CEO Steve Ballmer has acknowledged that his company lags Apple when it comes to “innovating on the seam between software and hardware.” The move, a strategic concession known as the Disco, is a counter-intuitive stratagem to concede a small point in order to advance a larger initiative: in this case, that the Surface tablet is a viable alternative to Apple’s dominant iPad. Click to find out more about the Disco, such as how to counter the play if you’re a rival or how to complement it if you work for Microsoft.
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Surface Level Disco
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